Branding / Case study
NYC Pooch
A distinctive pet-brand identity with a playful voice and a clear sense of place.
Project type
Branding
Design focus
Identity presentation · Brand expression · Visual direction
Behind the design
The thinking.
The direction.
Design focus
A closer look at NYC Pooch's visual direction, using the original branding presentation from our Dribbble portfolio.
The approach
The original presentation is shown below as the source of this design study. Explore the composition, typography and visual hierarchy at full size.
Next project / Web Design
Season is the Reason
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